WhatsApp messages that get a café to stock your brand
Six messages you can copy, when to send each, and what makes a café write back.
For founders
Guides
How a small brand gets on to a counter it does not own: what to write, when to write it, and what the store is deciding while it reads. Written from the same work Mira does.
Distributor or direct to retail: which a small D2C brand should pick
Margins, credit terms, exclusivity and the MRP rules, with a plain ladder for deciding when to sign a distributor.
Margin and MRP calculator for Indian consumer brands
The retailer and distributor cut inside your MRP, what reaches you per unit, and the MRP you need to keep a set margin.
An AI sales rep for Indian consumer brands, compared with the alternatives
A field rep, a distributor, a WhatsApp campaign tool, an AI sales rep. What each costs a month and where each breaks.
Your first ten stockists: how to get a product into stores in India
One neighbourhood, a list of thirty, the sample kit, the first message, the walk-in, the terms and the reorder.
What to say when a café says no to stocking you
The eight replies a founder actually gets, what each one means, the message to send back, and when to stop.
How to follow up with a café: four touches over three weeks
Day 0, day 3, day 10, day 21. What each touch says, the hour to send it, and the two signals that mean stop.
Instagram DMs that get a boutique to stock your brand
Five DMs to copy, what the owner checks on your profile first, and when to move the conversation to WhatsApp.
How to pitch a gift store, and a corporate gifting buyer
The season calendar counted back from Diwali, hamper arithmetic, MOQ, and three messages to copy.
How to pitch an organic store in India
Your FSSAI number, the rules on the word organic, margin and terms, and two messages to copy.
Cafe owner ko WhatsApp message kaise likhe
Chhe ready messages jo aap copy kar sakte ho, kab bhejne hain aur kyun kaam karte hain. Hinglish mein.
Do you need the WhatsApp Business API to sell to retailers?
What a WhatsApp API platform is built for, what Meta charges in India, and the four routes to a shelf compared.
WhatsApp pitch scorer
Paste the message you are about to send a café. Twelve checks, a score out of 100, and one line to fix each.
The first order terms sheet a founder fills before the walk-in
MOQ, margin in rupees, payment, returns, the delivery day and the GST bill, on one sheet you fill at your desk.
How to pitch a bakery or dessert café in India
What a bakery counter is deciding, the spot to ask for, the price ladder at the till, the terms to offer, and two messages to copy.
The distributor agreement checklist: six clauses to refuse
State exclusivity, a guaranteed ROI, credit with no number, returns at any time, open schemes and no exit: what I strike from a first DB agreement, and what I write instead.
When a store asks for credit: the days and rupees I give
What 30 days of credit costs you per carton, the first-order answer, the fourteen days I write on the invoice, and the two messages I send.