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Score your WhatsApp pitch before you send it

Paste the WhatsApp you are about to send a café or a store owner. Twelve checks, scored as you type, and one line to fix each. Still writing it? Start from the six messages that get a café to stock you.

Your message

The first WhatsApp to a café, a store or a small chain, line breaks and all.

0 words

The score

Twelve checks, one hundred points. Two are a guess, and say so.

0out of 100

Paste a message and it is scored as you type.

    How it scores

    Twelve checks, three groups. The thresholds are mine, not laws: seventy words is about what a store owner sees before tapping for more, and two rupee amounts read as an answer where three read as a rate card. Two checks pattern-match rather than read, and say so on the line.

    Above 80, send it. Under 50, the message is about you; rewrite, do not patch. And 100 is a floor. A message can score 100 and still be dull.

    What it cannot judge

    • Whether that store should stock you at all. A perfect message to a café with no room for your category still scores 100.
    • Whether your claims are true, or your timing, or how many you sent this week.
    • Hindi or Tamil script. English and Hinglish in Latin letters only.

    Mira runs a stricter version of this check on every draft before the founder sees it. The six openings it scores against are in the WhatsApp guide.