Guide · 6 min read

Cafe owner ko WhatsApp message kaise likhe

Shaun, founder of Mira · 3 September 2026

Seedhi baat

Main cafe ko waise hi likhta hoon jaise unke counter par khada hokar baat karta hoon: naam, ek cheez jo maine unki dukaan mein dekhi, margin rupees mein, aur ek chhota sa sawaal. 70 words se kam, koi link nahi, ek hi message. Neeche wahi chhe messages hain jo main bhejta hoon, brackets mein apna product aur apna sheher daal lijiye.

Chhe messages, aur kab bhejne hain

Chhe ke chhe messages ka dhaancha ek hi hai: unka naam, ek baat jo sirf unke cafe par sahi baithti hai aur baaki sau cafes par nahi, margin rupees mein, phir ek chhota sawaal. "Great coffee, lovely space" main kabhi nahi likhta. Woh line har cafe par fit ho jaati hai, aur owner ko padhte hi lag jaata hai ki yeh sabko gaya hai.

Main late morning ya early evening bhejta hoon.

1. Pehla message, us cafe ko jahan aap ja chuke ho

Weekday subah, dukaan dekh aane ke baad

Hi [cafe ka naam] team, Thursday ko aaya tha, filter coffee aur cardamom bun liya tha. Bake counter till se zyada busy chal raha tha. Main [aapka product] banata hoon, yahin [aapka sheher] mein. MRP [MRP], aur yeh cheez usi bun wale counter ke bagal se bikti hai. Is hafte counter par do sample chhod doon?

Jab tak main khud dukaan mein jaakar khada na ho jaun, tab tak likhta nahi. Counter par bitaye do minute wahi ek line de jaate hain jo kisi list se nahi aa sakti, aur owner ko yeh pata hota hai.

2. Pehla message ek store ya boutique ko

Weekday subah, alag shelf

Hi [store ka naam] team, Sunday ko aapke store ke saamne se nikla tha. Front shelf par saare chhote labels hain, sab [aapka sheher] ke banaye hue. Kaafi time se main apne product ke liye aisi hi shelf dhoondh raha hoon. Main [aapka product] banata hoon. MRP [MRP], ek peti mein [case size], har [hafte ya mahine] fresh packing. Price list aur ek sample bhej doon?

Store shelf khareedta hai, isliye peti yaani carton aur MRP pehle message mein hi chale jaate hain. MOQ ek peti se upar mat rakhiye.

3. Follow-up, jab koi jawab na aaye

Paanch se saat din baad, sirf ek baar

Hi [cafe ka naam] team, Pichhle message ke baad [paas ka cafe] ne [aapka product] apne counter par rakh liya. Waisa hi kamra, waisi hi weekend crowd. Aapka PTR [PTR], MRP [MRP] ke saamne, yaani har bikne wale piece par [margin rupees mein]. Shelf life [number] mahine. Is hafte sample box bhej doon, ya [mahina] mein dobara likhun?

Ek hi follow-up, aur usme koi nayi baat ho. PTR yaani dukaan ka apna rate, use MRP ke saamne likhiye taaki hisaab unhe khud na lagana pade. Teesre message se "shayad" seedha block ban jaata hai.

4. Jab woh price poochein

Usi ghante mein, usi chat mein

Bilkul, [cafe ka naam]. MRP [MRP]. Aapka PTR [PTR], yaani per unit [margin rupees mein], MRP par [percent] margin. Shelf life packing se [number] mahine. Pehla order [MOQ], poore [sheher] mein [number] din mein delivery, saath mein GST bill. Koi listing fee nahi. Pehla order laga doon?

MRP par margin wahi number hai jo owner ke dimaag mein chalta hai, isliye hisaab main khud kar ke rupees saath likh deta hoon. PDF bhej ke call fix karne mein zyadatar baatein wahin mar jaati hain.

5. Chhota pehla order, ya consignment

Jab price theek hai par risk nahi

Hi [cafe ka naam], Poori peti lene ki zaroorat nahi. Main 10 units chhod sakta hoon aur bill sirf utna karunga jitna bika. Jo bach jaaye woh main agle round mein [area] se wapas le loonga, expiry meri. Matlab jab tak aapke regulars decide karte hain, tab tak counter par aapka paisa nahi phansta. Mangalwar subah drop kar doon?

Sharif "na" ke peeche aksar peti mein phansa paisa hota hai. 10 units, ek baar, aur jo bika uska paisa main wapas aane par uthata hoon, taaki udhaar par bahes hi na ho. Ek hi party ko yeh offer main do baar nahi karta.

6. "Na" ke baad izzat se band karna

Jis din unka jawab aaye

Samajh gaya, [cafe ka naam], aur seedha jawab dene ke liye shukriya. Ab counter ko tang nahi karunga. [Mahina] mein ek naya [flavour ya size] la raha hoon, aur log menu bhi aksar usi waqt dobara dekhte hain. [Mahina] mein ek baar aur likh doon, theek rahega?

September ki "na" aur March ki "na" alag alag jawab hain. Mahina le lijiye, diary mein daal dijiye, aur agla message isi baat se kholiye ki kya badla.

Ek number, apni had ke saath: 5 August 2026 ko Khan Market, Delhi ki ek trial beat par, ek test product ke saath, isi dhaanche ke 10 drafts judge hue aur 9 bina editor khole approve ho gaye. Iska matlab sirf itna hai ki founder ne maana message bhejne layak hai. Cafe ne jawab de diya, aisa nahi.

Woh galtiyan jo pitch maar deti hain

Chaar tarah ke message jawab nahi paate, aur chaaron main khud bhej chuka hoon.

Sirf brand. Sourcing aur passion, aur owner is hafte kya kare uska kahin zikr nahi.
Price gayab. Jis owner ke saamne margin ka number hi nahi hai, uske paas jawab dene ko kuch nahi, aur woh poochhne ke liye wapas nahi likhega.
Dur se dikh jaata hai ki list se bheja hai: naam nahi, catalogue ka link, aur meeting ki demand.
Email ki tarah likha hua. Upar "Dear Sir/Madam", sign-off ke neeche designation.

Doosri galti main aaj bhi kar jaata hoon. PTR mujhe pata hota hai aur likhte waqt chhod deta hoon, kyunki likha hua daam itni jaldi jawab le aata hai ki main khud tayyar nahi hota. Phir bhi daal dijiye.

Cafe wala asal mein kya decide kar raha hai

Aapka message padhte padhte owner hisaab laga raha hota hai, aur usme chaar second lagte hain.

Margin rupees mein, hafte ki bikri ke saamne. ₹90 kamane wali jar jo hafte mein 4 bikti hai, woh us ₹140 wali se behtar hai jo hafte mein 1 bikti hai. Margin calculator MRP se ulta hisaab laga deta hai.
Shelf life aur aapka MOQ. 40 units ki peti aise cafe mein jahan hafte ke 6 bikte hain, slow motion mein write-off hai, aur woh bolne ke bajaye reply band kar denge.
Delivery ka din, restock, udhaar. Pehle order par main udhaar nahi deta, aur scooter par maal chadhane se pehle keh deta hoon.
Customer khud uthata hai ya nahi, jab bagal mein koi bechne wala khada na ho.

Aapki founding story is hisaab mein kahin nahi aati.

Number safe rakhne ke rules

Paid Business Platform, jise campaign tools aage bechte hain, likhne se pehle opt-in maangta hai. Free Business app manual hai, aur uske niyam apne business ke hisaab se khud dekh lijiye. Mere apne rules chhote hain.

Apna hi number, ek baar mein ek: Wahi number jis par delivery late hone par cafe call kar sake.
Sirf unka published business number: Jo number dukaan apne customers ke liye chhaapti hai, kisi khareedi hui list wala nahi.
Bina padhe kuch nahi jaata: Har message aap khud padhte ho, aur woh usi zubaan mein jaata hai jisme unka bahar ka board likha hai.
"Abhi nahi" ek taareekh hai: "November mein likhna" November ki diary entry ban jaati hai, aur us din aap pahunchte ho.
Ek channel par reply, doosra band: Ek dukaan, ek hi baatcheet.
Aapke daam, locked: Quote usi sheet se banta hai jo aapne likhi hai, Friday raat 9 baje bhi. Kahin bhi "na" aayi to wahin ruk jaana.

Mira inhi rules par draft karti hai aur message English mein aapki screen par rakh deti hai. Uska pehla asli message 1 August 2026 ko gaya, aur jis founder ke liye tha usne khud approve kar ke haath se bheja.

Yeh kahan kaam nahi karta

Yeh tareeka independents aur chhoti chains ke liye hai: do teen outlets, owner khud floor par, haan ek dopahar ke andar.

Modern trade calendar par khareedta hai, listing fee ke saath aur saal mein do baar category review, isliye jis manager ko aap likhoge usko haan bolne ka haq hi nahi hota. Kirana store distributor ki van aur uske credit period par chalta hai, jiska hisaab maine distributor ya direct to retail mein lagaya hai. Ek field salesman ka kharcha monthly subscription ke saamne rakh kar maine comparison guide mein joda hai.

Founders jo aksar poochte hain

Ek din mein kitne cafes ko likhun?

Utne hi jitno ko aap agle hafte deliver aur restock kar sakte ho. Jin 10 pehle orders ko aap service nahi kar paoge, woh un 3 se bura mahina denge jinko kar paoge.

Ek hi message 30 cafes ko bhej doon?

Bhej sakte ho, aur number gawane ka isse tez tareeka koi nahi hai. WhatsApp khud broadcast list ko 256 contacts tak limit karta hai, kyunki yeh unke liye hai jinhone pehle se opt-in kiya ho, kisi anjaan cafe ko pehla message bhejne ke liye nahi: WhatsApp Help Center.

Hinglish mein likhun ya English mein?

Jis zubaan mein unka board aur unke posts hain, usi mein kholiye. Formal Hindi ki zaroorat mujhe kabhi nahi padi.

Yeh guide English mein bhi hai.